The 3% Challenge Winner: Cause and Effects – Failure or Success in Online Marketing

This is the submission that won 1st place in the challenge Kris Hanks threw at the class.

Cause and Effects - Failure or Success in Online Marketing:

Just What Are Things That Cause Failure in our Industry?

I, like many others, have tried to succeed in Marketing Online.  I,
like you, have banged my head against walls trying to find out - What
Am I Doing Wrong?

Sometimes it's called being Misdirected:

If you're starting off, new at the Marketing game, you look for
assistance from others that "claim" they have all the answers.  Have
you been there? I have! You sign up for their programs expecting to
get Incredible Support only to be handed the ball and told run with
it!  Run Where? What is Expected of Me? What should I be doing?  Never
to receive an answer! Or given false, Misleading Direction.

You struggle along only to find out Google has kicked you out! The guy
you signed up with has disappeared or is taking all the leads and
leaving you with nothing!  Then, guess what! You still have no idea
what you did wrong or what you did right and you're right back where
you started from - Looking for a way to Succeed in the Marketing World!

There are people like that out there.  Just get back up, brush
yourself off and start all over again.  Learn from this experience and
look a little more carefully at your next venture.  Do a little
research and see if there are articles online from other members
stating their experiences with this particular business.

Ok, that said, let's look at a few other pitfalls that plague Newbies:

Greed! Wow! That's a Really Huge occurrence on the Internet!

There are so many, many offers flooding the Internet, it's
overwhelming.!  You read an ad that offers you Training, Support and
the Road to Incredible Success!  You sign up for a few and find out
that for $25. a month, you have lined the pocket of the "So Called"
"Guru" with Thousands and Thousands of Dollars and You Are Broke!  You
never received any support, you never even spoke to this guy!  His
Forum or Chat Room has Zero Members to talk to.  You email him asking
for assistance and all you get back is a curt remark:  I'm too busy, I
have to keep up with this business.  You need to talk to other
members.  End of Email!  You are right back where you started from.:
In that proverbial box.  You have failed!

How About Unrealistic Expectations?

Did you signup with a group of people thinking all you had to do was
apply their magic money making scheme and you'd make money while you
were sleeping?  Tsk! Tsk!  You Can Not Make Money by Doing Nothing!
You Will Not Make 60K in One Week Doing Nothing! You know that old
saying: If it sounds too good to be true .....- You Got It ! It
Doesn't Work!

You can't always point the finger at someone else.  Possibly you
signed up with a very legitimate group, then discovered you actually
have to work at it!  Well, Yes You Do!  Someone can hand you all the
tools available, but if you Do Not apply them - You Can't Win!

Any business, whether it's brick and mortar or online takes work on
your part.  You must have a plan, you must apply the plan and you must
make that opportunity grow!  It will not happen overnight, but if you
keep at it, listen to sound, proven advice - you will get there.  It's
like farming! You can't plant a seed and never cultivate it, water it,
care for it and expect your crop to grow.

Lies, Lies, Thy Name Is Deception:

Do you have an online store? Have you loaded it up with products that
are throw outs from Wholesalers that need to unload these products
because they Just Don't Sell?

Have you then tried to pass these off on your customers as High
Quality - Must Have Items, only to have them receive this junk and -
Oh yes, they know - it's junk!  How long do you think you will keep
these customers?  Hey Guys and Gals - Heads Up!  They Are Going to Go
Somewhere Else.  So much for your Customer List!  I have seen this, I
have experienced this over and over again as a Customer!

I sell books online.  Some are New and some are Used.  The one thing I
keep in mind is My Description on Each and Every Book!  Some of my New
books are called Remainder Books.  What that means, these books came
from bookstores that order far too many. They return them to the
Publisher for "Credit" towards their next purchase.  The Publisher
puts a small mark on the bottom of the book, assuring that these books
will not show up again for a credit.

I explain this to my customers!  I let them know "these books Are New,
In Great Shape - But they do have a mark on the bottom of the book!
Customers who have bought these books from me Know Exactly What They
Are Getting!  I have never, had a complaint because I have been
upfront with them.

Used books, I look at every angle of these books, I describe in great
detail the "condition" of the books and I price them in accordance to
their condition. I never ever sell a book that is falling apart, is
torn up and just No Good!  Many Used Books are Still worth a purchase!
They're in Great Shape, Acceptable Shape, etc. and are priced on their
condition.

I have bought books that the seller has told me "read once - excellent
condition"; received the book and it's a mess! Plus I paid way too
much for that quality of book! Have I bought from them again? Heck No!

Be Honest with your Customers.  Respect them!  These are real people
giving you real money for your product!  Show Them Respect! Don't
Lie!  This goes for tangible items, ebooks, business opportunities and
on and on. Always Remember:

Do Unto Others As You Want To Be Treated!

These are few things that I truly know will either make or break you.
Take heed in whatever you are searching for.  If you keep your feet
firmly on the ground, treat others as you want to be treated, know if
something is too good to be true, you will be fine!  Follow your Gut!
Stay Focused and Do The Right Thing.

I hope this will help you and also let you know, you are not alone.
You are not the only one who has fallen into these traps/pitfalls.

I wish you the very best in Success! Have a Wonderful Day!

Ellen

Find more about the author at http://ellenthorp.com